The Paradox of Choice in Dating Apps: Are More Matches Actually Better
Have you ever felt like you’re drowning in matches but starving for actual dates?
You know that feeling when you’re scrolling through your matches and seeing the same faces year after year, app after app. When you’ve got eight plus conversations going but they all seem to fizzle the moment you try to make something real happen.
We’ve been told that more options is always better. That the problem with dating apps is you’re not swiping on enough people or you’re being too picky.
But here’s what happens in real life: having 50 matches doesn’t solve the problem. It just creates a new one. The issue isn’t the number of options. It’s how you move through them.
It’s about what we’re really looking for when we open these apps, what gets in the way of actually finding it, and whether the algorithm is working with you or against you.
This week, a listener wrote in with a situation that so many of you are navigating right now.
She shared:
“I end up with 50 plus matches like within 48 hours. Some of them I suspect are like dead profiles or just the algorithm or robots—literally it’s the same people for years and years. I end up with eight plus conversations and either get too overwhelmed or end up with just a few dead conversations. And then there’s the other situation of having a fantastic phone call, scheduling a date, having him reschedule and ask for a rain date but not give a suggestion. And then there’s another guy I went on a couple dates with five years ago. I see him in a bar, message him on Instagram. He says, definitely, you look great. And then he drops off the conversation when I say, okay, great, let me know when you wanna get together. What is going on?”
This is a question that goes deeper than bad luck with matches: why do options feel like a trap instead of a gift?
(05:00) Maximizers vs. Satisfiers: Why Your Brain Breaks
There are people called maximizers who research everything and want to see all options before deciding.
Then there are satisficers who find an option that works and stop looking.
Here’s the thing: dating apps are built for satisficers. If you’re a maximizer seeing 50 matches, the app doesn’t care that you need more information. It just keeps feeding you more people.
The result? You burn out.
(07:40) No Framework = No Progress
Without a screening system, you start conversations with anyone who looks decent. You’re in eight DMs going nowhere. The potential ones fizzle. The interested ones ghost.
Your screening process needs to be built around your goals and values, not around who’s cute or who has the best text banter.
Ask yourself:
- What are my non-negotiables?
- Do their words and actions match?
- How quickly do they move from chatting to actually making a plan?
When you can answer these, you move through matches with purpose. You tighten your filters. You don’t engage with people who don’t align with what you’re looking for.
(13:00) The Dirty Little Secret About the Algorithm
Dating apps flood you with matches in the first two weeks. When you sign up (or return after time away), the algorithm pushes your profile to everyone. Some profiles are real. Some are dead accounts. Some aren’t people at all.
But the app doesn’t care. It just wants the dopamine hit so you stay and pay.
Two or three weeks in, the options dry up because many weren’t real options to begin with.
What you’re doing by signing on, getting overwhelmed, signing off, and switching to another app is burning your energy. The algorithm never gets a chance to learn who you are. So you end up seeing the same faces year after year because you’re hitting reset every time you take a break.
Give the algorithm time to actually work for you.
(17:00) Interest vs. Intention
Someone can be interested without any intention to follow through. They like the validation. But when it comes time to actually make a plan? They disappear.
Watch what they do, not what they say.
Interest: “You’re amazing, we should definitely hang out.”
Intention: “I’m free Wednesday or Saturday. What works for you?”
One is a feeling. The other is a plan.
When someone disappears the second you ask for specifics, that’s a clear signal. Thank and release them. You are not asking for too much.
(19:00) Coins in a Fountain, Not Fish on a Line
You see someone who looks great and start building a future in your head. You’re already planning your wedding together before you’ve heard their voice.
This is future-casting. And it’s how you lose yourself.
Think of your matches like coins in a fountain. You throw one in and make a wish. Some come true. Some don’t. But you don’t put your whole heart into that coin before you’ve even thrown it.
You’re looking for momentum. You’re looking for consistency. You’re looking for someone whose actions match their words. If you don’t see all three early on—within that first week or two of dating—you’re not going to magically find them later.
Stop waiting for people to show up differently than they already have.
You are not asking for too much when you want someone to actually make a plan. You’re not being too picky when you walk away from people who say “definitely” and then disappear. You’re protecting your time, your energy, and your hope. And that is what matters most.
💌 Got a dating app horror story or match dilemma?
Whether it’s about feeling overwhelmed by options, dealing with flaky behavior, or learning how to protect your energy from the people who drain it, we’re here for all of it.
DM @DamonaHoffman on Instagram, TikTok, or Facebook, or leave a voicemail or text at 424-246-6255. Your question might be featured in an upcoming Dear Damona segment.
And remember: Dates & Mates covers all the relationships that matter in your life—your dating situations, your friendships, your family dynamics, your work relationships, and the relationship you have with yourself.
📝 Want to keep track of what’s working in your dating life? Download the free Date Tracker at damonahoffman.com/datetracker


















