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nbc news daily valentine's day swiping on dating apps and intentional dating

NBC News Daily: To Swipe or Not…

To Swipe or Not: Taking a Closer Look at the Current State of Dating Apps

NBC News Daily explored the $4 billion dating app industry with the help of relationship expert Damona Hoffman. Damona share’s her take on modern matchmaking.

While acknowledging the challenges of online dating, Damona highlighted the current trend of “intentional dating” and “loud looking,” encouraging singles to embrace the reality that dating apps are now a legitimate path to finding love.

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About Damona Hoffman

Damona Hoffman is a dating coach & on-air personality who starred in two A+E Networks’ TV series: #BlackLove and A Question of Love. Her first book F the Fairy Tale was published in January 2024 and became an instant Amazon #1 bestseller. She’s a regular contributor to The LA Times, The Washington Post, The Drew Barrymore Show, NPR, CNN Headline News (HLN), BET, and more. Plus, she is the OkCupid Official Dating Expert. Damona’s weekly podcast Dates & Mates consistently charts in the top 50 in the Dating and Relationships category. She is also the host and producer of Freshbooks’ I Make A Living Podcast, which features her advice for new entrepreneurs and interviews with expert entrepreneurs.