It’s no question that with every generation the world of dating evolves and changes. Sociologists say baby boomers enjoyed the sexual revolution, Gen X experienced an individualized dating experience, Millennials launched us into the era of online dating, and now Gen Z are really taking things to the next level. From LAT relationships to being monogamish,  Gen Z is looking for relationships that fit their needs while encouraging their growth.

And here to discuss it all with Damona is Paul Keable, the Chief Strategy Officer for Ashley Madison, the world’s leading married dating website.

Now we know what many of you are thinking – “Ashley Madison?! I am looking for a single partner!” And we get it! We are not here to encourage infidelity, but we are here to learn! 

The team over at Ashley Madison has been hard at work compiling invaluable data about its users. So Paul joins us to break down the company’s recently published study, “Decoding Gen Z: A global report on non-monogamy, sex, and the desire for discretion”. 

Dating Dish (2:39)

But first, we have the dating dish and WalletHub’s Financial Secrets Survey reveals intriguing insights:

WalletHub’s latest survey exposes the hidden truths people hold about money in their partnerships. From who’s more secretive to the generational honesty divide, the data is eye-opening. 

Did you know 76% more men harbor financial secrets than women? And surprise, baby boomers top the charts for honesty. But here’s the kicker: nearly one in four people believe their partners don’t deserve financial transparency. 

Yet, as Damona explores, these secrets aren’t just about money—they’re often a stand-in for deeper issues, impacting communication and trust. With 17% unwilling to forgive financial deceit, she challenges us to rethink the risks of hiding financial truths in relationships. There’s more to uncover in this insightful WalletHub study—tune in for the full scoop!

Paul Keable (7:45)

Paul Keable, the Chief Strategy Officer at Ashley Madison, joins the conversation to discuss the company’s recent study on Gen Z relationships and dating. With over seven years of experience at Ashley Madison, Paul sheds light on intriguing insights about the dynamics of relationships among the younger generation. 

(09:46) The Evolution of Ashley Madison and Its Appeal to Gen Z 

Paul Keable shares the evolution of Ashley Madison, which was born in the early 2000s when traditional dating sites like EHarmony and Match were grappling with married individuals pretending to be single on their platforms. The founders of Ashley Madison saw an opportunity to create a space specifically for married people looking to have affairs.

Since its launch in 2001, Ashley Madison has grown to over 80 million members, with a significant portion being Gen Z. Paul believes this is because Gen Z values the discretion that Ashley Madison offers. He also mentions that Gen Z has a greater awareness and acceptance of their own sexuality and sexual activities. He says they no longer feel the same pressures and shame associated with sex that previous generations experienced.

 (13:43) The Changing Dynamics of Relationships

Paul and Damona delve into the changing dynamics of relationships and the unrealistic expectations placed on one person to fulfill all roles in a partnership. Paul explains how Ashley Madison provides a space for individuals to be more honest and open about who they are and what they want in relationships. Damona asks Paul why platonic relationships can’t fulfill those other relationship needs.

The episode also touches on the trend of non-monogamous relationships among Gen Z daters. Paul mentions that 56% of Gen Z individuals surveyed expressed interest in non-monogamy. This reflects a shift in the definition of partnership, where individuals seek multiple partners who fulfill different aspects of their personality and interests. “This doesn’t boil down to just getting in the bedroom and having sex every other day with ten different partners… a far greater portion of people are just saying I want to have a level of intimacy, a connection with people that suit different parts of my personality.

(28:33) The Role of Ashley Madison in Exploring Desires

Paul emphasizes that Ashley Madison is not for people in happy monogamous relationships but rather for those who are seeking emotional validation or are not satisfied sexually in their current relationships. 

He challenges the stereotype that men cheat solely for sexual desire, stating that many men on Ashley Madison seek emotional validation. 

On the other hand, women on the site are often looking for good sex and orgasms that they are not getting from their partners. “80% of the women who came to Ashley Madison said they were there because they were in a sexless or orgasm-less marriage, and you know that really holds true when I speak to my members.”

Read the full Ashley Madison study, “Decoding Gen Z: A global report on non-monogamy, sex, and the desire for discretion”, yourself by visiting ashleymadison.com/insights

Dear Damona (40:34)

Submit your questions on Instagram, X, TikTok or Facebook and hear our answers live on the show!

• IG Message from Molly: Hi Damona! I broke up with my ex 10 months ago because of a lot of issues within the relationship. He was a nice person but the puzzle pieces did not fit well for us. I guess for me I am having trouble “letting go/moving on completely”. I have gone on a few dates this year but question if this other person is someone whom I want to build a life with for the next 40 years? How do I move on from my ex?