Can dating apps be used for advertising?
Erin Gallagher was swiping on Bumble when a picture of her longtime crush, Blink 182 drummer Travis Barker, popped up. It seemed too good to be true but she noticed the blue check verification next to his name, so it had to be him. Erin swiped right and, to her surprise, it was a match.
Erin quickly thought of a clever introduction: “Why am I not surprised that you’re a Scorpio?”
A part of her still assumed it was a fake profile so she went into online detective mode… Then she checked his Instagram feed.
“I’m giving away festival and meet & greet passes through @bumble for our show on Saturday. If you’re in SoCal and want to hit up @backtothebeachfest (& meet me), download @bumble and find me.”
Erin had fallen for an expertly executed promotion. And she didn’t even win the passes.
